Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05193_Field_OMJE T20.txt

Text File | 1996-04-10 | 725b | 14 lines

something here, we don’t know everything about
what that shift means, but there’s some kind of
shift that appears to go on. Then the other one
that he devoted The Gutenberg Galaxy  to—the
shift from a residual oral culture in the middle
ages, and manuscripts, handwritten manuscripts,
into the printing press. And that development, the
force of the printing press as a technology, the
way in which it affected culture, again you had
studies including Elizabeth Eisenstein’s magnificent,
“the printing press is an agent of change.” You
had detailed studies effectively confirming that
insight of the master historical pattern. Not in all
particulars. But then McLuhan, if you accept this